Wedding sets
The biggest purchase most families make in gold. We take the time it deserves and we never rush the weighing.
Ask what it costs. We answer before you ask.
Weight you can watch.
The piece goes on the scale in front of you. Not in a back room.
Purity stamped, not promised.
Every gold piece carries its hallmark. You can read it yourself.
Making charges, said out loud.
Before you decide. Not after the bill is written.
The scale settles. So does the question.
Gold and silver, weighed in front of you, priced in front of you.
Gold and silver in Aliganj since 1910
A family jeweller where the number on the bill has a reason behind it.
The one thing we do differently
This is a real bill for a real piece, opened line by line. Nothing on it is a surprise, because you saw each part before you agreed to any of it.
Weight, purity, rate, making. A gold price is only ever those four things and the tax on top. When a shop will not break them out for you, that is worth noticing.
Buyers tell us the same thing over and over. They walk in excited and feel stuck within minutes, because the charges get explained differently at every counter. We decided to just put it on the wall.
Across the counter
The biggest purchase most families make in gold. We take the time it deserves and we never rush the weighing.
Chains, studs, rings, anklets. Small silver for gifting, and pieces light enough to keep on.
Bought as savings, not decoration. Sealed, weighed, and billed at the rate on the board that day.
Made to order, resized, polished, or rebuilt from your old gold. The bench is ours, so the work stays here.
The awkward one
What happens when you bring it back? This is the thing people are really worried about while they stand at the counter, and almost nobody puts it on a website.
Your old gold is weighed in front of you
Same scale, same counter, same day. You watch the number come up before any figure is discussed.
The deduction is named, not hidden
If there is a melting or refining loss, we say what it is and why, before you agree to anything.
The bill from the day you bought it still counts
Keep it. It is the fastest way for anyone, us included, to see exactly what you were charged and why.
Behind the counter since 1910
Families do not stay loyal to a showroom. They stay loyal to a person. The reason people come back for a second wedding, and a third, is not the display case. It is that someone here remembers what the family already owns and does not make them feel foolish about money.
Purity. Trust. Transparency. Honesty.
Four words that are easy to print and hard to keep. The rest of this page is us showing our working, so you can check them yourself.
Straight answers
Read the hallmark. Every gold piece here carries a stamp for its purity, and we will hand you a glass and show you where it is. If a piece has no stamp, we tell you that too rather than talk around it.
Because they pay for the labour on that specific piece, and a fine handmade chain takes far more work than a plain one. What matters is that the charge is quoted per gram before you decide, which is how we do it.
Yes, and it is on the board at the door. The rate on your bill is the rate that was showing when you bought. Ask us to point at it before we write anything.
The metal value at the rate on the day, on the weight we put on the scale in front of you, less any stated loss. Making charges are labour and are not returned. Anyone promising otherwise is not being straight with you.
Yes. It gets weighed on the same counter scale while you watch, and every deduction is named before you agree to it.
Bring the drawing, or the photo, or the old piece you want rebuilt. The bench is ours, so we can tell you honestly what will work and what will not before you commit.
Come and see it weighed
Tell us what you are looking for and we will call you back the same day. No deposit, no pressure, and you are welcome to just watch how a price gets built.
Rather ask now? Message us on WhatsApp at +91 88966 88188, or find us at Main Market, Aliganj, Etah.